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Rachel Goodchild | Creating Pattern
Both placement design and pattern repeat are concepts within the realm of surface pattern design, but they involve different approaches to creating and applying designs. It's not unusual to be asked for both placement design and pattern repeat versions when working on a design project. This will allow for more scope when choosing which products to place the design/pattern onto. Here is a brief explanation of these two types of surface design.
Placement Design
Placement design involves creating a design where specific elements are intentionally placed in a non-repeating manner. Each placement is considered individually, and the design does not rely on a repetitive structure. The goal of placement design is often to create a unique and intentional arrangement of elements, allowing for more flexibility and creativity in the design process.
Placement designs are often used when a specific placement or arrangement of elements is crucial to the overall design concept. This approach is common in certain items of home interior, where the focus is on creating a visually striking composition rather than a repeated pattern. A placement design can also compliment a pattern repeat of the same imagery.
Pattern Repeat
Pattern repeat refers to the repetition of a design element or motif at regular intervals within a pattern, creating a seamless and continuous look when the pattern is applied to a surface. The primary purpose of a pattern repeat is to ensure that the design maintains its visual integrity when extended across a larger area, such as on fabrics, wallpapers, or other surfaces.
In summary, the key difference lies in the organization of design elements. Pattern repeat emphasizes the repetition of elements to create a seamless and continuous pattern, while placement design focuses on the intentional arrangement of elements without the need for repetition. The choice between the two depends on the desired aesthetic, the intended application, and the creative goals of the designer.
Rachel Goodchild | Design Blog
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