Company branding is the most efficient way to show your customers what your business is all about. Branding is more than just a company logo, it now also carries through to various visual aspects that form your overall company branding. In order to strengthen and manage the perceptions of your company, you will need a good strong branding throughtout. Once your design has been created you are then free to incorporate it to any product that is suitable to your comapny:
There are four categories of commissioning:
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A) Bespoke design exclusive for your company
-
B) Design using your company logo/brand
-
C) Design using an idea/sketch of yours
-
D) Layout & print-ready using your illustration
Company branding is the most efficient way to show your customers what your business is all about. Branding is more than just a company logo, it now also carries through to various visual aspects that form your overall company branding. In order to strengthen and manage the perceptions of your company, you will need a good strong branding throughtout. Once your design has been created you are then free to incorporate it to any product that is suitable to your comapny:
There are four categories of commissioning:
-
A) Bespoke design exclusive for your company
-
B) Design using your company logo/brand
-
C) Design using an idea/sketch of yours
-
D) Layout & print-ready using your illustration
Company branding is the most efficient way to show your customers what your business is all about. Branding is more than just a company logo, it now also carries through to various visual aspects that form your overall company branding. In order to strengthen and manage the perceptions of your company, you will need a good strong branding throughtout. Once your design has been created you are then free to incorporate it to any product that is suitable to your comapny:
There are four categories of commissioning:
-
A) Bespoke design exclusive for your company
-
B) Design using your company logo/brand
-
C) Design using an idea/sketch of yours
-
D) Layout & print-ready using your illustration
FACE MASKS
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RACHEL GOODCHILD
Surface Pattern Designer
What We Do...
Rachel has been creating surface pattern design since 2001 and has an extensive portfolio of unique and original artwork. She engages business to business on design projects for Retail, Museums, Companies, and Charities, etc. She works both to commission, and in the licensing of her work. She has collaborated with brands such as The Art Fund, Warner Textile Archive, and Charbonnel et Walker.
Rachel has many years of experience overseeing and directing design projects for various companies. Illustration is her main medium, but she also uses photography and paper cut-outs, as well as deriving pattern from pre-existing materials from museum archives. She is experienced in using Adobe Creative Suite, proficient at overseeing print and colour management, and has an excellent eye for detail. Rachel is also qualified as a Prince2 Project Manager with many years of working with Microsoft Office for project planning, scheduling and budgeting.
LICENSE
License a pattern from Rachel's extensive database.
View Pattern Bank here
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Exclusive Licence | Grants the licensee exclusive rights within a specific territory or for a defined purpose.
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Sole Licence | Gives the licensee the right to use the intellectual property to the exclusion of all persons, except the licensor.
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Non-Exclusive Licence | Gives the licensee the right to use the intellectual property, but does not restrict the rights of the licensor or third parties in any way.
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COMMISSION
Commission Rachel to create a bespoke pattern for your company. Contact Rachel here
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Design an original pattern
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Design a pattern to a client's brief
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Adapt an existing pattern from Rachel's pattern bank
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Create a pattern from a client's sketch
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Create a pattern in line with a client's branding
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BRAND
Create visual branding for your company
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Create a new brand style
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Devise new colour palettes
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Create brand assets
Some examples: Restaurant table cloths, Labels, Packaging, Signage, ​etc.​
COLLABORATE
Collaborate with Rachel on a creative design project
Partnerships with companies can nurture creativity and innovation. Sometimes the most fertile ideas come about when two creatives collaborate and align.
Contact Rachel here
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DERIVE
Derive a pattern from an archive textile or ephemera
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This is ideal for museums and archives, hotels and shops.
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For more details see:
'Definition of derivative design in the creative processs'
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PACKAGE PRODUCT
Design pattern for a company product
Some examples:
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Food packaging
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Cosmetic packaging
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Bathroom accessories
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Hotel packaging
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For more details see:
'www.rachelgoodchild.com/post/the-importance-of-product-packaging-in-surface-design'
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PACKAGE GIFT
Bespoke gift packaging made for your company
Investing in good pattern design for your gift packaging plays an important role in making your company stand out.
Ideal for:
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Florist's gift wrapping
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Retail shop packaging
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Food outlets​
What is Surface Pattern Design?
Surface pattern design is a type of artwork created by a designer for the purpose of applying to any surface to enhance its visual impact and presence. Surfaces may include textiles, wallpapers, products, packaging, etc.
There are two forms of surface design: Placement Design and Pattern Repeat. First we have Placement Design, which is generally a stand alone image placed in a controlled position on a product, (such as a t-shirt). Then we have Pattern Repeat, where the designer has turned the pattern into an infinite technical repeat. Achieving a seamless repeat is essential in this case, especially for applications like textiles or wallpapers, where the design needs to cover a large area without any noticeable gaps or interruptions.
Surface pattern designers use various mediums such as illustration, painting, hand lettering, digital tools, and more to create their designs. The choice of medium often depends on the desired aesthetic, the intended surface for application, and the overall theme or concept of the design.
Variation of Surfaces for Pattern
Bespoke Design Video
