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What We Do...

Rachel has been creating surface pattern design since 2001 and has an extensive portfolio of unique and original artwork. She engages business to business on design projects for Retail, Museums, Companies, and Charities, etc. She works both to commission, and in the licensing of her work. She has collaborated with brands such as The Art Fund, Warner Textile Archive, and Charbonnel et Walker.


Rachel has many years of experience overseeing and directing design projects for various companies. Illustration is her main medium, but she also uses photography and paper cut-outs, as well as deriving pattern from pre-existing materials from museum archives. She is experienced in using Adobe Creative Suite, proficient at overseeing print and colour management, and has an excellent eye for detail. Rachel is also qualified as a Prince2 Project Manager  with many years of working with Microsoft Office for project planning, scheduling and budgeting.

Cornwallis Black Wallpaper V2 © Rachel Goodchild.jpg


License a pattern from Rachel's extensive database.

View Pattern Bank here


  • Exclusive Licence | Grants the licensee exclusive rights within a specific territory or for a defined purpose.

  • Sole Licence | Gives the licensee the right to use the intellectual property to the exclusion of all persons, except the licensor.

  • Non-Exclusive Licence | Gives the licensee the right to use the intellectual property, but does not restrict the rights of the licensor or third parties in any way.

Natalie Red (on cream) cushion © Rachel Goodchild.jpg


Commission Rachel to create a bespoke pattern for your company. Contact Rachel here


  • Design an original pattern

  • Design a pattern to a client's brief

  • Adapt an existing pattern from Rachel's pattern bank

  • Create a pattern from a client's sketch

  • Create a pattern in line with a client's branding

Love Heart (in pink)  © Rachel Goodchild.png


Create visual branding for your company


  • Create a new brand style

  • Devise new colour palettes

  • Create brand assets

Some examples: Restaurant table cloths, Labels, Packaging, Signage, ​etc.

Luna Chairs by Rachel Goodchild.jpeg


Collaborate with Rachel on a creative design project


Partnerships with companies can nurture creativity and innovation. Sometimes the most fertile ideas come about when two creatives collaborate and align.

Contact Rachel here

Cheshunt by Rachel Goodchild.jpg


Derive a pattern from an archive textile or ephemera

This is ideal for museums and archives, hotels and shops.

For more details see:

'Definition of derivative design in the creative processs'

Valentina HArma Chocolate Bar © Rachel Goodchild.jpg


Design pattern for a company product


Some examples:

  • Food packaging

  • Cosmetic packaging

  • Bathroom accessories

  • Hotel packaging


For more details see:


Elmwood (on cream) Flower Paper © Rachel Goodchild.jpg


Bespoke gift packaging made for your company


Investing in good pattern design for your gift packaging plays an important role in making your company stand out.


Ideal for: 

  • Florist's gift wrapping

  • Retail shop packaging

  • Food outlets

What is Surface Pattern Design?

Surface pattern design is a type of artwork created by a designer for the purpose of applying to any surface to enhance its visual impact and presence. Surfaces may include textiles, wallpapers, products, packaging, etc. 


There are two forms of surface design: Placement Design and Pattern Repeat. First we have Placement Design, which is generally a stand alone image placed in a controlled position on a product, (such as a t-shirt).  Then we have Pattern Repeat, where the designer has turned the pattern into an infinite technical repeat. Achieving a seamless repeat is essential in this case, especially for applications like textiles or wallpapers, where the design needs to cover a large area without any noticeable gaps or interruptions.


Surface pattern designers use various mediums such as illustration, painting, hand lettering, digital tools, and more to create their designs. The choice of medium often depends on the desired aesthetic, the intended surface for application, and the overall theme or concept of the design.

Variation of Surfaces for Pattern

Bespoke Design Video

Surface Pattern Design Mood Board Samples