The 'Art of' Workshops
The Art of Workshops was a series of regular business workshops that ran from 2013 to 2018
The Art of Branding | Guidance on branding for your business (in three modules)
The Art of Creating a Logo | Guidance with creating a striking logo that stands out.
The Art of Blogging | Guidance on the importance to creating content for your business
The Art of Online Marketing | Guidance on marketing your business online so you will be heard and seen!
The Art of Web Planning | Guidance with designing how you would like your website to look
The Art of Vision to Venture | Guidance on taking your idea and what to do in order to make it a reality
The Art of Twitter | Guidance on how to get the best out of using Twitter for your business
The Art of Facebook | Guidance on how to get the best out of using Facebook for your business
About the Workshops
The Art of Workshops are run by Rachel Goodchild. I am a Designer & Project Manager who has specialised in high-end gift packaging since 2001. My background, before becoming a designer, was as a trained teacher, my last teaching post being head of an IT department. Over the last 20 years of running my own business, I have designed for my own online shop and worked to commission for companies. I have created hundreds of designs, overseen print-runs, built websites and blogs, set up online shops, exhibited at trade shows and always marketed my own products. During these years I became interested in the design and marketing side of the business. I became fascinated in the art of packaging in every form, and soon realised that the elements of fine packaging, to make a something stand out, can also be carried through into your business. My favourite quote: "It's all about the packaging" can be quite relevant for any business. Your packaging is your company branding and how you, as a company, interact with the outside world. The world of marketing is fast and continually changing, with an online presence now a must for any business. When people are looking for something, be it a good hotel, a plumber, or a piece of artwork, their first stop is the internet (even if it is only to ask friends on social media for a recommendation). If you are not online, how do people find out about you? You need to move with the times and make sure you are visible and easy to find via online platforms. Once online, you need to make sure you have a good, strong company presence that helps your business to stand out.
In 2007 I became so interested by company packaging that I created a series of workshops for companies, which later became known as 'The Art Of' series. The Art Of workshops grew organically over the years. With each workshop, I learnt something new by listening to what people had to say, their worries and concerns with regard to business. Having run my own business I know that many just won't have time to read heavy, jargon filled, marketing books, you simply need practical advice and guidance as to how you move next.
The workshops are no longer running, but Rachel does occasionally get asked and does, if her schedule allows, run a small guidance session on the above topics.
Meaning of the word 'Art'
Skill, technique, craft, method, aptitude, talent, flair, gift, finesse, mastery, expertise, profession
What people have said...
"Yesterday was such a useful day for me, so thanks again for everything. In fact I think it is definitely one of the most useful workshops I have attended in a long time, pitched at exactly the right level for us non-digital-native, slightly social-media-sceptical translators! Packed full of useful tips and tricks and extremely inspiring. Suddenly Twitter and Blogging make sense to me"
Kari Koonin FITI,
"Also, after your fantastic Twitter workshop, I've been getting to grips with it, and getting some good action so to speak as a "shop window" and would love to have a blog as my "shop" - and feel there's a momentum going at the mo'.
"My new blog is such an amazing platform for me to share my passion, build my brand, and direct traffic to my website. I wish i had attended your course over a year ago, as it is now straight forward and addictive. I now find the time to update the blog as often as possible, but mainly because I now understand how to utilise this amazing tool, which is free and supports my work, as well as communicating to potential customers. Thanks Rachel"
"Thank you for the very informative workshop - it really was an eye-opener! I honestly couldn’t see the point of Twitter previously, but now I will get blogging and use Twitter to spread the word"
"You were great Rachel. We all really enjoyed your lecture and learned loads. Thank you so much".
"Thank you so much again for the blogging workshop yesterday. I hope I didn't ask too many questions but am getting very excited about the blog. Will crack on with content and other homework as suggested and look forward to seeing you at the next workshop. Many, many thanks"