RACHEL GOODCHILD | DESIGN

GRAPHIC DESIGN | LOGOS

DESIGN AND CREATIVE BRANDING TO BRING YOUR COMPANY TO LIFE

IMPORTANCE OF A LOGO 

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Your identity is expressed visually through your logo. Whether you are a company or a freelancer, it is the first thing people will see, and your one chance to make sure people remember you.

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WHERE DO YOU START?

Before you approach a designer, here are a few things to consider first:

1. What are you marketing?

2. Who are you marketing to? 

3. Focus on your message

4. What type of mood to convey

5. What style of logo are you thinking of?

6. Lay out your ideas and sketches

7. Create a design brief

8. Plan your ideas for a colour scheme

9. Check what is out there already and make sure yours will stand out from the crowd

At this point you are ready to approach a designer with your ideas.

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WHAT AM I ASKING FOR?

LOGO DESIGN 

      Select either of the following below:

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1. A refresh of your existing logo, along with a rebranding package & marketing advice.

2. New logo design from your brief (with 4 way logo concepts)

3. New logo design from my brief (with 2 way logo concepts)

4. A logo created from your own idea/ Sketch (with 4 way logo concepts)

5. A logo created from your own idea/ Sketch (with 2 way logo concepts)

6. A refresh of your old existing logo.

BUSINESS CARDS

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1. Brand new logo design business card 

2. Refresh and improve your old business card

3. Business Card using your existing logo design